Critical Evaluation of a Marketing Concept (WCM) versus Marketing Practice (MLC)

Critical Evaluation of a Marketing Concept (WCM) versus Marketing Practice (MLC) Introduction Marketing has become an important factor in the current business world because it gives the organisation a competitive edge over its rivals. The essence of marketing is to inform consumers about the existence and value of products or services. Potential customers are also persuaded and convinced to purchase the products. Marketing is considered to be a critical function in business.Advertising We will write a custom essay sample on Critical Evaluation of a Marketing Concept (WCM) versus Marketing Practice (MLC) specifically for you for only $16.05 $11/page Learn More The marketing manager needs to understand the buying behaviour of customers to be able to choose the best strategies of marketing. The manager is able to properly analyse the market, as well as the market segmentation and choose the best market targets for the products or services (Kotler Keller, 2012). Organisational behaviour has shaped the views of researchers, academics, practi tioners, and journalists. Marketing practice and marketing concept are two terms that are used to explain this. These are two terms that are considered to be very important in organisations because they help in efficient marketing of products or services. This article is going to critically evaluate marketing concept and marketing practice. The paper will apply the two terms in a real world organisation, the Pizza Hut Company. The Pizza Hut Company is based in the United States, although it has branches internationally. Definition of Marketing practice (WLC) and Marketing concept (WCM) Marketing concept The aim of any organisation is to achieve its set goals and objectives. One of the ways the organisation can achieve its goals is through marketing. The term marketing concept can be defined as a philosophy of the organisation through which it can best achieve its goals and objectives by identifying customer needs and wants and satisfying them (Jobber, 2012). The term concept refers to a general structure of something, while the term marketing refers to the ways a product is moved through the distribution channel to reach the final consumer, or the target market. Therefore, it has to be considered that the marketing strategy should incorporate the needs of the target market when devising a marketing concept. The marketing concept includes approaches on how to deliver the required products to the market (Keegan Hollensen, 2012).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing practice These include the activities that are carried out in order to make a product or a service easier to market. These are activities like branding, blending, and product development. The activities give the company a competitive edge over its rivals. The marketing concept used by the Pizza Hut Company It is important to first understand the market before coming up with a s trategy on how to market the products. This includes understanding customers’ behaviours, as well as their needs and wants (Nakata, 2002). Pizza Hut has a clear understanding of the market, thus it has been able to establish its operations in many locations in the US and around the globe. The company understands the nature of the market and the competition it is bound to face from other companies, such as McDonald’s. It, therefore, positions itself strategically to get a competitive advantage over its rivals. The next factors in marketing concept are segmentation and market selection. It is important to note that the marketing role of Pizza Hut is to make sure that it meets all the consumer needs and make money in return. Market segmentation involves dividing the market depending on the needs of consumers. People who have similar needs and wants are put into one segment. The company is able to allocate its resources efficiently through market segmentation. Pizza Hut ha s been successful in addressing the needs of consumers and segmenting the market. Other marketing concepts that are of significance are differentiation and positioning. A company should produce goods or services that are unique in their own way. The products or services should be a notch higher than those of competitors (Blythe, 2005). The company produces goods that address the specific customer needs through differentiation. The goods are also unique compared to those of competitors. Pizza Hut offers different styles of pizza, thereby addressing specific consumer needs. The pizza then comes with side dishes. The accompaniments enhance the Pizza Hut products and position the company strategically in the market.Advertising We will write a custom essay sample on Critical Evaluation of a Marketing Concept (WCM) versus Marketing Practice (MLC) specifically for you for only $16.05 $11/page Learn More The marketing manager needs to come up with a marketing plan that is effective in order to develop a successful marketing concept. The manager should plan how the products are developed and how they reach the customers (Silber Kearny, 2011). This involves the services offered by the company that help in attracting the customers. For instance, Pizza Hut restaurants are divided into 3 categories depending on the services offered. There is the full service restaurant where customers sit in the restaurant for service. There is also the home service restaurant where pizzas are delivered to customers in their homes. Finally, there is the restaurant based delivery that includes a full service restaurant together with deliveries, as well as take away services. The third category is a plan that is meant to reach a wide range of customers since it reaches those who are not willing to travel to the restaurants, as well as those who are willing to have their pizzas at the restaurants. Creativity and innovation are also present in the Pizza Hut Company. Creativity and innovation have made the company produce pizzas of different styles to suit the needs of a wide range of customers. Creativity and innovation have been the driving forces behind Pizza Hut Company’s success. The two factors have helped Pizza Hut become competitive and survive in the market that has competitive players such as McDonald’s. Creativity has played a part in the success of the company’s supply chain management. The company has restaurants all over the US and across the world (Chaffey Ellis-Chadwick, 2012). Its products are made in each restaurant to make its supply chain more effective. It also improves supply efficiency. Pizza Hut operates in a market structure that could be considered as monopolistic in nature since there are large players that tend to dominate a big share of the market. These are players like McDonald’s. Pizza Hut is also among the dominant restaurants considering that it has over 6,000 outlets in the US. Comp etitive organisations need to hire the best talents. This has to be done via careful recruitment, training, as well as career management (Chaffey, 2009). Top talents help the company in innovation and creativeness, thereby creating a competitive advantage for the firm.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Pizza Hut has an HR department that ensures the best talent is recruited into the organisation. The management of Pizza Hut is comprised of skilled and knowledgeable people. The employees are also effective in decision making and implementation. Marketing Practice These are practices that give the business a competitive edge. A number of the practices are similar to those of marketing concepts. Some of the concepts include market assessment, competitive positioning, planning, product development, branding, segmentation, customer understanding, management, selection, supply chain management, market role definition, and talent management. All these practices are the similarities that are common with the idea of market concept and that of market practice (Palmer Hartley, 2011). However, there are other functions that are present in market practice, but they are not available in the market concept. They include portfolio management, market communications, promotions, pricing, sales sup port, and measuring performance. Portfolio management involves diversification that entails the company investing in products that have high potential of growth (Holbrook Hulbert, 2002). Pizza Hut has managed its portfolio effectively by offering different types of pizzas and side dishes in various locations. The company needs to have an effective marketing communication strategy to enhance its promotional activities and sales support. This will help it edge out the competition it faces from its closest rivals. Pricing will also be a viable practice, especially in the current competitive market. The Pizza Hut Company should offer products at relatively low prices, but it should also ensure profitability and quality of its products are maintained. The company needs to measure its performance to determine whether it is making profits or losses after all its marketing concepts and marketing practices have been applied. The company should consider reviewing its practices if it does not set objectives. On the other hand, Pizza Hut should find ways of maintaining the good performance and possibly improving if it meets its performance objectives. Conclusion and Recommendation Marketing is a source of competitive advantage to any organisation. The Pizza Hut Company has been able to adopt successful marketing concepts and practices. The concepts and practices enable the company to open operations in various locations in the US, as well as across nations. However, the company needs to improve on its pricing strategies in order to gain a competitive advantage over McDonald’s. McDonald’s is known for its cheap and quality products, which have been its major competitive tools. Pizza Hut can overtake McDonald’s if it reviews its pricing strategies. Marketing communication and promotion should also be stepped up to popularize Pizza Hut’s products. List of References Blythe, J 2005, Principles and practice of marketing, Thomson Learning, London Ch affey, D 2009, Internet marketing: Strategy, implementation and practice, Financial Times Prentice Hall, Harlow Chaffey, D, Ellis-Chadwick, F 2012, Digital marketing: Strategy, implementation and practice, Pearson, Harlow Holbrook, MB, Hulbert, JM 2002, ‘Elegy on the death of marketing: Never send to know why we have come to bury marketing but ask what you can do for your country churchyard’, European Journal of Marketing, vol. 36, no. 5/6, pp. 706 732 Jobber, D 2012 Principles and practice of marketing, McGraw-Hill, London Keegan, WJ, Hollensen, S 2012, Global marketing management, Prentice Hall, Upper Saddle River, NJ Kotler, P, Keller, KL 2012, Marketing management, Pearson Education, Harlow Nakata, C 2002, ‘Activating the marketing concept in a global context: An MNC country managers’ perspective’, International Marketing Review, vol. 19, no. 1, pp. 39 – 64 Palmer, A, Hartley, B 2011, The business environment, McGraw-Hill Professiona l, New York, NY Silber, KH Kearny, L 2011, Organizational intelligence: A guide to understanding the business of your organization for HR, training, and performance consulting, Pfeiffer, San Francisco, CA

The Ultimate Study Guide for SAT Reading Strategies, Tips, and Practice

The Ultimate Study Guide for SAT Reading Strategies, Tips, and Practice SAT / ACT Prep Online Guides and Tips We've created the best guide to the SAT Reading section out there. This is not just us tooting our own horns. By reading many SAT prep books as well as studying the CollegeBoard’s own resources, we've been able to take the best aspects of each and combine them into a magnificent Frankenstein’s monster of a guide. We cover each SAT Reading question type in detail, organized not by how the questions are asked, but by the essential underlying skills the questions are testing. You'll get the best SAT Reading tips and strategies available, as well as information about how to get the most out of your SAT Reading practice and prep. If you're looking for a comprehensive guide to SAT Reading and how to improve your SAT Reading score, the information provided herein is invaluable. Master all these concepts, use realistic practice questions, and learn how to learn from your mistakes, and you'll be able to increase your SAT Reading score drastically. This article is organized into three sections. We'll start with understanding SAT Reading section at a high level, followed by going into SAT Reading questions in depth and delineating the skills tested by each question type. Finally, we'll end with study plans and how to maximize your study time for score improvement. I suggest that you read the articles in order (as listed) on your first time through. In the future, you can use this guide as a reference page to come back to as you progress in your test prep. feature image credit: Enquire Within Upon Everything by Jeremy Keith, used under CC BY 2.0/Cropped from original. High Level Guidance for SAT Reading These guides lay the groundwork for your SAT Reading practice and preparation. Read on to find out how to approach SAT Reading, and what high level strategies to always keep in mind. What's Actually Tested On SAT Reading? Make sure you understand the format of the SAT Reading section- it might be different from what you expect. Get a detailed overview of what types of questions are on SAT Reading, and what people think is tested but really isn't. The Fundamental Rule Of SAT Reading(Must Read) There are many skills you need to excel on SAT Reading, but ultimately there is one rule that should guide your SAT Reading practice and prep. Using this rule, you will be able to understand the SAT Reading section and eliminate answer choices like never before. This should underlie all of your SAT Reading prep from this point on. The Best Ways To Read The Passage On SAT Reading There is no one right way to read the passages on SAT Reading. This doesn’t mean, however, that some ways aren’t more effective than others. We show you three ways to read the Reading passages and teach you to decide for yourself which way will work best for you. How To Get An 800 On SAT Reading: 10 Strategies From A Perfect Scorer Our ultimate SAT Reading guide covers motivation, study strategies, and more, based on the experience of our resident perfect scorer (and PrepScholar co-founder) Allen Cheng. Use these strategies in your studying to aim for a top score. How To Improve Your Low SAT Reading Score The strategies you’ll need to use if you’re aiming for a 30/40 on the SAT Reading section are not the same as those needed by perfect scorers. If you have a low SAT Reading score and need help getting up to a 30/40 on Reading (or a 600/800 on Evidence-Based Reading and Writing), this article can help. SAT Reading Skills These guides go into detail about major question types on the SAT Reading test. Learn about the skills each question type is testing, get strategies for dealing with these questions, read our walkthroughs of actual SAT Reading questions, and try out some practice questions. Reading Comprehension Skills and Strategies Big Picture Questions You need to be able to separate details from what’s important to find main point or primary purpose of a paragraph, series of paragraphs, or a passage. This involves being able to read a sizeable amount of text and glean from it what’s important. Inference Questions Being able to draw (supported) inferences is the most important skill to have on SAT Reading. You must be able to make logical deductions, based on information in the passage. This means that you’ll need to be able to separate out what â€Å"could be possible, depending on a few things† from what â€Å"is likely true, given the information stated in the passage.† Words in Context: Key SAT Reading and Writing Strategies The most direct way you'll be tested on vocabulary in the SAT Reading section is through questions that ask you to explain the meaning of words in context in the passage. Often, all the answer choices will be correct for a certain definition of the word- it's up to you to figure out which meaning is being used in that particular context. Evidence Support Questions One of the most common types of questions on SAT Reading, Evidence Support questions test your ability to find the answer that best backs up your answer to the previous question. We go over the different ways you'll be tested on your command of evidence, walk you through sample questions, and give you essential tips for mastering this skill. How to Analyze Data Graphics on SAT Reading On the new SAT Reading section, you need be able to interpret graphics and tables as well as passages. Discover what analytical skills you'll need to successfully answer these quantitative questions and how to train for the three to six data analysis questions that appear on every SAT Reading section. Little Picture/Detail Questions Just as important as being able to understand the big picture in SAT Reading passages is being able to locate specific details. For little picture questions on SAT Reading, you'll need to be able hunt down specific information in a passage, whether you're given a line number or not. The examples in this article are not updated for the new SAT, but you can still skim it for general reading tips that are applicable to the new SAT Reading section. Function Questions Other questions on SAT Reading ask you to define not just what a phrase, line, or series of lines says, but what it does, or what effect something like italics or extra quotation marks has on a sentence. These function questions may seem as if they're asking you to read the author's mind, which is a futile endeavor. Find out how to translate questions that seem to require psychic abilities into ones that you can actually answer! The examples in this article are not updated for the new SAT, but the tips are still applicable to the new SAT Reading section. Author Technique Questions Everyone should take a look at author technique questions, even if it’s just to get a look at how these questions are asked. For the completionist SAT Reading studier, we’ve included strategies focused on questions that ask about tone and mood. The examples in this article are not updated for the new SAT,but the tips are still applicable to the new SAT Reading section. Analogy Questions You may have thought that analogy question disappeared entirely from SAT Reading, but au contraire! They are still there, just sneaky (and rare). If you want to make sure you've covered absolutely everything you need to know about SAT Reading, you'll need to learn how to deal with analogy questions in their current form. The examples in this article are not updated for the new SAT,but the tips are still applicable to the new SAT Reading section. Max can be stealthy by Tomi Tapio K, used under CC BY 2.0/Cropped from original. Felinopomorphic representation of the stealth analogy questions on SAT Reading. Special Guides The Vocabulary You Must Know For SAT Reading The skills you need for SAT Reading are pretty different from those developed in your standard high school English literature class, but there is sometimes a little bit of overlap in terminology. If you aren’t fluent in what words like "metaphor," "anecdote," and "irony" mean, you’ll need to learn a few terms. How to Attack Paired Passages on SAT Reading This is the passage type on the SAT Reading section with some of the trickiest questions (because it includes questions that ask about multiple passages). You’ll need to make sure you have the right tools to get the job (of doing well on paired passage questions) done. The examples in this article are not updated for the new SAT, but you can still skim it for general reading tips that are applicable to the new SAT Reading section. How Science/Math People Can Do Well On SAT Reading Do you consistently struggle with your SAT Reading score, even though you do really well on the more concrete Math and Writing sections? Read this article for guidance on how to apply the analytical skills you already have to SAT Reading. Which Question Types Show Up The Most Often On SAT Reading? Not all question types show up on the SAT Reading section with the same frequency. Find out which are the questions you need to invest the most time in preparing for and which you might be able to skip preparing for altogether. Want to learn more about the SAT but tired of reading blog articles? Then you'll love our free, SAT prep livestreams. Designed and led by PrepScholar SAT experts, these live video events are a great resource for students and parents looking to learn more about the SAT and SAT prep. Click on the button below to register for one of our livestreams today! SAT Reading Strategies and Tips Now that you understand the SAT Reading section at a deeper level, the next step is to actually apply your knowledge and work on improving your skills. The guides I've linked to below will help you structure your SAT Reading practice and make sure you're prepping in a way that will be reflected on test day. The Best SAT Reading Practice Tests If you're not going to use high quality materials for your SAT Reading practice, you're basically just throwing away your time. We've gathered for you a comprehensive list of all the SAT Reading practice tests out there (including links to free resources) and advice on which are the best and which you should avoid at all costs. Stop Running Out Of Time On SAT Reading Ever run out of time on SAT Reading? You're definitely not alone. Your ability to read quickly and thoroughly under time pressure is one of those skills that is informally tested by SAT Reading. This article has tips for those whose reading pace does not match the frenetic pace necessitated by the SAT Reading section. How to Master SAT Reading Questions: A 5-Step Process Sometimes it's hard to know where exactly to begin with finding the answers to SAT Reading questions- unlike with SAT Math or Writing and Language, there are no equations you can plug numbers into or grammatical rules to refer to. Use the five-step framework outlined in this article as a way to systematize your approach to every SAT Reading question. The Best Way To Practice SAT Reading Hey, you're a busy person. You probably have limited time for test prep (unless you can control time, in which case I have some other questions for you), which means you need to make sure you're going about preparing for the SAT Reading section in as efficient a manner as possible. Create your own SAT Reading action plan using the advice in this article. PrepScholar's Top 4 SAT Reading Strategies It's all very well and good to attack SAT Reading head on, but there is also value in strategy. Use this compilation of our best SAT Reading strategies as a reference during your SAT Reading prep. Find the strategies that work best for you and apply them as needed. 10 Essential SAT Reading Tips In need of some quick fixes you can use to improve your SAT Reading score? This is the article for you. Read through these tips if you're running short on study time and could use a quick score boost. The Best Books To Use For SAT Reading Practice When online resources aren’t always enough, students often turn to books to help with their SAT prep. But which books are the best for SAT Reading? How can you be sure? Be certain you're using the best resources available with our list in hand. Evidence-Based Reading and Writing Overview and Tips On the new SAT, your performance on the Reading and Writing sections is combined into one out-of-800 Evidence-Based Reading and Writing score. Learn what skills are tested across both the Reading and Writing sections and the most effective ways to boost your overall Evidence-Based Reading and Writing score. Vocabulary-Specific Strategies How to Study Vocabulary for the New 2016 SAT Reading The new SAT doesn't have sentence completion questions, but that doesn't mean that you don't need to know advanced vocabulary to answer certain question types. Learn about the ways you'll be tested on vocab meaning and usage on the new SAT with this article. The Best Way To Study Vocabulary for SAT Reading Do you do okay with most Reading question skills, but struggle with words-in-context questions or more complicated passages? This article covers the best way to learn new vocabulary for the SAT Reading test and gives you lists of the most commonly tested words you'll need to know. Using the method laid out in this article, you'll learn more words in less time by focusing on the words that are hard for you. The 262 SAT Vocab Words You Need To Know If you're going to make the time to study vocab for the SAT, you should absolutely study the most frequently-seen words. Use this free resource to guide your SAT Reading practice. Best SAT Reading Vocab Lists On The Web Already powered through our list of 200+ vocab words and looking for more? Go through this guide to get more sources for more SAT Reading vocabulary lists. The Best SAT Vocabulary Practice: Tips and Resources Do you struggle to learn new vocabulary just through brute-force memorization? Explore other ways to get comfortable with unfamiliar words and learn how to apply your increased vocab knowledge successfully on the SAT. What’s Next? Whew. That is a lot of information, but then again, there is a lot of information to process about SAT Reading if you want to do well. And of course, it's not enough to just read all these articles- even for SAT Reading, merely reading does not automatically boost your score. After reading these articles, you have to take the next steps: Go out and forage for high quality materials. First and foremost, this means practicing with real SATs, but it also means making sure you only use the highest quality SAT Reading practice material, like this guide (shameless plug). Diagnose your SAT Reading weaknesses and review your mistakes. Stay motivated. We have some great tips for this in our article on how to achieve a perfect score on the SAT. If all of this seems daunting, it’s worth checking out our SAT test prep platform. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Reading lesson, you'll love our program. Along with more detailed lessons, you'll get thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Case study, Greener Pastures The Launch of StaGreen by HydroCan Study

, Greener Pastures The Launch of StaGreen by HydroCan - Case Study Example This newly created product is said to have been unable to retain water for long once applied on several grass types hence cutting down on the desire for frequent advertising and extra water (MacKenzie 96). However, despite their anxiety to launch their product into the market, they direly needed adequate answers to a variety of questions e.g. the type of segment to set its target, the way to position this new product and the type of strategy for launching the product. The marketing consultants effectively made an analysis of the communication options, prices, costs and markets. Their eventual task was to come up with a comprehensive strategy in order for the new firm to launch its newly designed product. After a comprehensive analysis of this product, it was deduced that the product was extremely beneficial and had the same appearance other fertilizers although it had a significant impact on most common grass types’ root systems. This product also had the ability to reduce the desire for manual watering processes up on most grass types by almost up to 40 percent thus rendering the product to be of considerably high demand (MacKenzie 96). The key issue that needed to be addressed is the type of market to be initially targeted for this new product. There had been a variety of clashing views regarding the target market segment; this firm’s CEO intended to make its initial market segment target as garden market and consumer lawn while Mr. Humphreys preferred the target to be directed to garden market and commercial lawn. Because the two markets needed an extremely different launch strategy, choosing an appropriate segment had been the principal concern. Since both leaders possessed entirely biased positions, the consultants were aware that they had a difficult task of presenting strong, viable reasons to support all their recommendations. In order to render the

Hillary R. Clinton for President in 2016 Essay Example | Topics and Well Written Essays - 1000 words

Hillary R. Clinton for President in 2016 - Essay Example In a democratic country, the citizens in a process of free and fair elections elect the government. In every four-year cycle, the USA holds its presidential elections. The current USA President a Democrat, Barrack Obama, is successfully coming to the end of his tenure. According to the Twenty-second Amendment to the USA Constitution, a president can only serve a maximum of two terms. Therefore, President Barack Obama will not be seeking re-election. Bearing this in mind the Democratic Party has received a number of potential candidates who are seeking to run for the presidency on its ticket. Hillary Rodham Clinton name is among the list of potential Democratic Party candidates who have expressed their interests (Stern). Hillary Clinton has a wealth of experience in the public life and politics. Her experience in public life had begun long before she was the First Lady of the USA from 1993 to 2001. She attended Wellesley College in 1965 where she was majoring in political science. In her first year at the College, she was elected the president of the Wellesley Young Republicans. It was her first public office among the many that she would later hold. She earned her law degree from Yale Law School. Hillary Clinton got married in 1975during a private ceremony to Bill Clinton. Her life in Arkansas was busy as she joined Rose Law Firm and going up its ranks to make partner (Carl). She was further thrust into the public limelight in 1978 when her husband, Bill Clinton, was elected the Governor of Arkansas. Being a first lady kept her engaged and busy for the next 12 years. She was juggling her duties as Arkansas’ First Lady, a mother, and serving on the boards of different corporations. She was th rust into the political light in 1993 when she became USA’s First Lady. Hillary Clinton has over 12 years’ experience in politics serving in different capacities. For

Curleys Wife Essay Example for Free

Curleys Wife Essay What methods does Steinbeck use to present Curley’s wife and the attitudes of other to her? And How Does Steinbeck present attitudes to women in the society in which the novel is set? The novel ‘Of Mice and Men’ is set in a very patriarchal society, a society in which men dominate women and use them for their own needs. Women, who lived within this society, were not seen equal to men. Steinbeck uses many different language techniques to describe Curley’s wife. She plays a complex and misfit character in the novel and is made to sound like a ‘tart’ as mentioned by George himself. Curley uses her for his own needs and controls her. As Curley’s wife walks through the bunk house, ‘the rectangle of sunshine in the doorway was cut off’, describing the fact that it goes dark, a sign of evil and danger. A very strong sense of foreboding is given and this continues throughout the text yet, getting stronger. Curley’s wife is kept away from the men. ‘A girl was standing Looking in’. Curley’s wife is standing at the doorway like there’s an invisible barrier, preventing her from entering the men’s dorm. This is because the men don’t want her mixing in with them. They are afraid to talk to her as it would result in losing their jobs. She is ostracised and excluded from the male fraternity. She knows her beauty is her power, and she uses it to flirt with the ranch hands and make her husband jealous. She is utterly alone on the ranch, and her husband has seen to it that no one will talk to her without fearing a beating. For this specific reason, Curley’s wife uses ‘I’m lookin’ for Curley’ as a pick up line to get through to the other men even if it means getting a hello. She mentions this twice throughout the text. Once when she’s talking to George and another when she’s talking to Slim however, the men still keep their distance in fear of Curley. Because of her beauty, ‘Lennie’s eyes move down over her body’. Lennie finds her attractive and wants to touch her like he did to the girl in the red dress. As mentioned in the beginning of the novel, the ‘girl in the red dress’ was trouble for George and Lennie. This is creates an atmosphere of foreboding. Curley and his wife’s relationship isn’t very tight so for this reason, Curley’s wife tries to seek companionship but goes about it the wrong by openly flirting and dressing to impress. She had full rouged lips and wide spaced eyes. Heavily made up’. She covers her face in make-up and puts on an innocent look however it creates the thought she’s seducing in the readers head. As well as this, she uses a flirtatious but coy voice,’ her voice has a nasal, brittle quality’. Brittle meaning fragile, proves that she talk the way she does for friendly attention. Not just to gain sexual attention. As I have previously mentioned, Curley’s wife has a very complex character in which she is, at some points, made to sound naive and at some points very seducing. To back up my point, during mid text, Curley’s wife ‘puts her hands behind her back and leaned against the door frame so that her body was thrown forward’. At this point, Curley’s wife starts to seduce. She does this because, her pick up line didn’t gain much attention from George as he simply replied, ‘he was in here a minute ago, but he went’. Curley’s wife does so much for someone to talk to her but doesn’t go about it the right way. On the other hand, Curley’s wife has a lot of importance in the novel. At the beginning of the text, Steinbeck uses the colour ‘red’ many times. In this particular piece of text, ‘red’ isn’t just an ordinary colour but has much more depth to. It’s repeated in the first paragraph thrice. ‘Her finger nails were red†¦and red mules†¦red ostrich feathers’. ‘Red’ is mainly associated with Curley’s wife who is symbolic to Eve- the female character who, in the biblical story ( the garden of Even) bring sin and death to the society. However, ‘red’ also represents the anger of a bull, which, relating back to the novel, attracts Lennie similar to ‘the girl in the red dress’. It also signifies love, impurity and desire, the type of attention Curley’s wife is looking for. Yet, also, ‘red’ in a traffic light, stop and look. As I previously mentioned, the novel was set in a patriarchal society. The women had no dignity and no rights to speak up for themselves or make their own decisions. Similarly, Curley’s wife is treated with a very low level of respect and is isolated from the male society. She has no possession of her own name and is classified as a ‘tart’. The men don’t try to talk to her because of the fear of Curley and the consequences they would face after. Finally, Curley’s wife gets worried when she finds out that Curley went back to their house. She was suddenly apprehensive†¦ and she scurried away’. Curley likes to fight with big men, so if he finds out that his wife was in the bunk house with the big man, he’ll be sure to pick out a fight once he finds her. To conclude my essay, Curley’s wife is treated like a no ‘one and has no importance in the eyes of the men . She is treated similar to Candy and Crooks like she’s good for nothing and only good to be used as a toy. Steinbeck indirectly mentioned the rights of women and discrimination in this novel through the way Curley treats his wife and the way the men are scared to talk to her.

Communication Essay -- Effective Communication, Barriers

This assignment discusses barriers to, and methods of, effective communication with people who are confused by reflecting on my experience in communicating with an elderly confused patient. Specifically, and within the scope of this assignment, I reflect on two methods of effective communication with elderly confused patients; one verbal (reality orientation) and one non-verbal (touch). During my first placement I was asked to assist in the care of Elsie (pseudonym), an 86 year old lady admitted to hospital with a fracture to her hip and a urinary tract infection (UTI). Elsie was suffering from frequent periodic episodes of confusion; however this was not due to a diagnosed cognitive disorder. Manos and Braun (2006) and Keenan (2011a) say that elderly patients with a bone fracture or a UTI often present with confusion; which is a disorder of brain function (Manos and Braun, 2006). The elderly are more prone to confusion when they are ill because, with increasing age, kidney size and renal blood flow decrease causing a reduction in renal threshold (Keenan, 2011b). When Elsie was in a confused state I found it difficult to interpret what Elsie was trying to communicate to me because her responses to my questions did not make sense. When communicating with Elsie I consciously used the active listening SOLER (Sit square-on, Open posture, Lean forward, Eye contact, Relax) model (Egan, 2010) that I had been taught at University. I used this to show Elsie I was listening and to help me try to understand what Elsie was communicating. I felt frustrated because although I used SOLER, slowed down my normal pace of communication and repeated what I was saying, Elsie’s responses still did not make sense. The National Health Service (NHS, 2... ...aching on a patient’s personal space. I should therefore use a calm reassuring voice with the use of touch. I find it comforting to know that Oliver and Redfern (1991) say that the use of touch is a skill that can be acquired and learnt. Reflecting on my experience communicating with Elsie I have learnt about two communication techniques (reality orientation and the use of touch) that will help me communicate more effectively with an elderly confused patient. I have realised I need to find out more about using expressive touch in communication and the use of other verbal and non-verbal techniques that can help in communicating with elderly confused patients, such as effective use of paralinguistic communication. This will give me greater confidence in communicating with elderly confused patients because I will have additional strategies to bring to the situation.

Chemistry 208 All QUIZ Essay

The Scientific Method Step 1: Performing Experiments Step 2: Making Observations Step 3: Proposing a Hypothesis Step 4: Confirming the Hypothesis Step 5: Proposing a Scientific Law Scientific Notation It is a mathematical expression in which a number is expressed as N x 10^n where N contains only one nonzero digit to the left of the decimal and n is an integer. Rules for Determining Significant Figures (digits) -All nonzero digits are significant figures -Counting begins from the left with the first nonzero number -Zeros between nonzero digits are counted as sig. Figures -Terminal zeros (zeros to the right of the right of a number) are always significant if the value contains a decimal point. Ex: 2. 3700 g: 5 significant figures 17. 50 mL: 4 significant figures Rule 1- In calculations involving measured values (with a certain # of sig. figs), the number of sig figs in the final answer depends on the operation performed. Rule 2- In multiplication and division of measured quantities, the final answer contains the same number of sig figs as are in the measurement with the least number of sig figs. Rule 3- In the final answer of a calculation involving exact numbers, unit conversion factors and constants, the number of significant figures is dictated by the measured quantity involved. Density = Mass/ Volume Matter: The term matter is used to describe things that occupy space and are perceivable by our senses. It can be classifies in terms of its physical state or chemical composition. Elements: composed of one type of atom. Classified as a metal, nonmetal or metalloid. Compound: a combination of elements in a definite proportion. Atoms of each individual elements are chemically combined to form the compound. A chemical change can break down a compound into its individual elements. Mixture: a non-pure substance made of 2 or more elements or compounds that can be separated by physical procedures. Protons have a positive charge, found in the nucleus. Neutrons have no charge, found in the nucleus. Electrons have a negative charge. The atomic number of an element is equal to the number of protons in the nucleus of its atoms. The mass number is equal to the number of protons and neutrons in the atom. To calculate the number of neutrons, subtract the atomic number from the mass number. Molecules are a combination of atoms in a definite proportion e. g. , molecule of water Ions are charged species formed by loss or gain of electron(s) from an atom. Loss of electron – cation (positively charged) Gain of electron – anion (negatively charged)

US Intelligence Community: From Past to Present Essay

The US Intelligence Community can be traced back to the yearss of the 1776 Revolution. The nation’s foremost spyhead. General George Washington used undercover agents to accurately nail the motions of the British Army during the Revolutionary War. The British Army besides employed undercover agents to place possible dissenters in the largely loyalist South. The Revolution besides produced the country’s foremost cryptographer. Dr. Benjamin Church. Dr. Church posed as a member of the Boston ‘school’ while supplying indispensable intelligence about Rebel activities to General Gage. the British commanding officer of Boston. After his assignment as head sawbones of the Continental Army. he continued to supply necessary information to the British. Dr. Church place was compromised after Samuel West deciphered a missive the former sent to the British. Dr. Church was sent into expatriate. What by and large struck me was the engagement of Benjamin Franklin in spy games. Franklin became the head of the country’s foremost formal intelligence-gathering bureau – the alleged ‘Committee of Secret Correspondence. ’ This bureau was formed in 1775 with the primary end of garnering information about sentiments towards the Revolutionary War in Europe. However. the bureau extended its authorization. It authorized its ‘employees’ to utilize necessary methods in ‘influencing support for the Revolution in Europe. ’ Franklin. through a secret dialogue. asked France to supply Gallic military personnels. France offered both its ground forces and naval forces to back up the American revolutionists. After the Revolution. the American Intelligence Community adopted an isolationist stance. The bureau became one of the primary organisations tasked to the edifice of a state. Espionage was viewed as a tool for defence – ne'er a public-service corporation for increasing colonial influence. As a consequence. the Gallic. Spanish. and British had small problem larning American activities. During the War of 1812. US governments were able to nail British motions in the continent ( and the purpose of firing Washington ) . However. no one knew how to utilize the procured information. American intelligence was awkward and supra-inefficient. The first major spring in the development of a sophisticated intelligence system came during the American Civil War. Both Union and the Confederacy used undercover agents non merely for information-gathering but besides for sabotage. Allan Pinkerton formed an intelligence community tasked to supplying war information to General McClelland. In the South. General Robert E. Lee relied on the alleged ‘Canadian Cabinet’ – a group of Southern leaders who directed espionage against the Union. Although both sides were able to develop efficient intelligence systems. many military commanding officers belittled the importance of intelligence in military runs. It was merely during American’s entry to the First World War that American military commanding officers began to see the existent advantages of an effectual intelligence community. This can be exhibited by the creative activity of the convoy system. American undercover agents in Europe sent critical information about the activities of U-boats in the Atlantic ( its motions. possible marks. and scheme ) . Based on the information. the President ordered the creative activity of a convoy system which could protect merchant ships traversing the Atlantic Ocean. After the First World War. the United States had a really efficient and effectual intelligence community.

LSAT Logical Reasoning Sample Practice Questions

LSAT Logical Reasoning Sample Practice Questions The questions in this section are based on the reasoning contained in brief statements or passages. For some questions, more than one of the choices could conceivably answer the question. However, you are to choose the best answer; that is, the response that most accurately and completely answers the question. You should not make assumptions that are by commonsense standards implausible, superfluous, or incompatible with the passage. After you have chosen the best answer, blacken the corresponding space on your answer sheet. Question 1 Biologists attached a radio transmitter to one of a number of wolves that had been released earlier in the White River Wilderness Area as part of a relocation project. The biologists hoped to use this wolf to track the movements of the whole pack. Wolves usually range over a wide area in search of prey, and frequently follow the migrations of their prey animals. The biologists were surprised to find that this particular wolf never moved more than five miles away from the location in which it was first tagged. Which one of the following, if true, would by itself most help to explain the behavior of the wolf tagged by the biologists? A.  The area in which the wolves were released was rocky and mountainous, in contrast to the flat, heavily-wooded area from which they were taken.   B. The wolf had been tagged and released by the biologists only three miles away from a sheep ranch that provided a large, stable population of prey animals. C.  The White River Wilderness Area had supported a population of wolves in past years, but they had been hunted to extinction. D.  Although the wolves in the White River Wilderness Area were under government protection, their numbers had been sharply reduced, within a few years of their release, by illegal hunting. E.  The wolf captured and tagged by the biologists had split off from the main pack whose movements the biologists had hoped to study, and its movements did not represent those of the main pack. Answer below. Scroll down. Question 2 As any economist knows, healthy people pose less of an economic burden to society than unhealthy people. Not surprisingly, then, every dollar our state government spends on prenatal care for undocumented immigrants will save taxpayers of this state three dollars. Which of the following, if true, would best explain why the statistics cited above are not surprising? A.  The state’s taxpayers pay for prenatal care of all  immigrants. B.  Babies born in this state to undocumented immigrant parents are entitled to infant care benefits from the state. C.  State benefits for prenatal care serve to promote undocumented immigration. D.  Babies whose mothers did not receive prenatal care.are just as healthy as other babies. E.  Pregnant women who do not receive prenatal care are more likely to experience health problems than other pregnant women. Question 3 Beautiful beaches attract people, no doubt about it. Just look at this city’s beautiful beaches, which are among the most overcrowded beaches in Florida. Which of the following exhibits a pattern of reasoning most similar to the one exhibited in the argument above? A.  Moose and bear usually appear at the same drinking  hole at the same time of day. Therefore, moose and  bear must grow thirsty at about the same time. B.  Children who are scolded severely tend to misbehave.more often than other children. Hence if a child is not scolded severely that child is less likely to misbehave. C.  This software program helps increase the work  efficiency of its users. As a result, these users  have more free time for other activities. D.  During warm weather, my dog suffers from fleas  more so than during cooler weather. Therefore,  fleas must thrive in a warm environment. E. Pesticides are known to cause anemia in some people.  However, most anemic people live in regions where  pesticides are not commonly used. Answers to LSAT Logical Reasoning Questions Question 1: Most wolves range over a wide area in search of prey; this particular wolf hung around the same area. An explanation that immediately suggests itself is that this particular wolf found enough prey in this area, so it didn’t have to run all over looking for food. This is the tack taken by B. If the wolf had a large stable population of sheep on which to pray in the immediate vicinity, there was no need for it to range over a wide territory looking for food. A  doesn’t have much direct bearing on this particular wolf’s lack of mobility. While it’s true that a wolf might find it harder to move around in the mountainous  country, the stimulus says that  wolves, in general, tend to cover great distances in search of food. There’s no hint that a wolf in a mountainous area should prove an exception to this rule. C  is irrelevant: While the White River Wilderness Area may once have supported a population of wolves, knowing this does nothing to explain the behavior of this particular wolf. D, if anything, gives what seems to be a reason for our wolf to make tracks and migrate somewhere else.  Certainly,  D doesn’t explain why our wolf didn’t follow usual wolf hunting methods. E answers the wrong question; it would help explain why the naturalists couldn’t use our wolf to study the movements of the larger pack. However, we haven’t been asked that; we want to know why this specific wolf didn’t behave the way wolves usually do. Question 2 The argument relies on the unstated assumption that prenatal care results in better health and therefore less cost to society. E helps to affirm this assumption. A  is irrelevant to the argument, which makes no distinction between undocumented immigrants and other immigrants. B describes benefits that  might  decrease the overall tax burden, but only if the prenatal care program serves to reduce  the amount of  infant-care benefits paid. The argument does not inform us whether this is the case. Thus it is impossible to assess the extent to which B would explain how the prenatal care would save the taxpayers money. C actually renders the statistics  more  surprising, by providing evidence that prenatal care will add to society’s economic burden. D also renders the statistics  more  surprising, by providing evidence that the cost of the prenatal care program will  not  be offset by a particular health benefit- a benefit which would lessen the taxpayers\’ economic burden. Question 3 The correct response to Question 3 is (D). The original argument bases a conclusion that one phenomenon causes another on an observed correlation between the two phenomena. The argument boils down to the following: Premise:  X (beautiful beach) is correlated with Y (crowd  of people).Conclusion:  X (beautiful beach) causes Y (crowd of people). Answer choice (D) demonstrates the same pattern of reasoning: Premise:  X (warm weather) is correlated with Y (fleas).Conclusion:  X (warm weather) causes Y (fleas). (A) demonstrates a different pattern of reasoning than the original argument: Premise:  X (moose at the drinking hole) is correlated with Y (bears at the drinking hole).Conclusion:  X (moose) and Y (bear) are both caused by Z (thirst). (B) demonstrates a different pattern of reasoning than the original argument: Premise:  X (scolding children) is correlated with Y (misbehavior among children).Assumption:  Either X causes Y, or Y causes X.Conclusion:  Not X (no scolding) will be correlated with not Y (no misbehavior). (C) demonstrates a different pattern of reasoning than the original argument: Premise:  X (software program) causes Y (efficiency).Assumption:  Y (efficiency) causes Z (free time).Conclusion:  X (software program) causes Z (free time). (E) demonstrates a different pattern of reasoning than the original argument. In fact, (E) is not a complete argument; it contains two premises but no conclusion: Premise:  X (pesticides) causes Y (anemia).Premise:  Not X (pesticide-free regions) is correlated with Y (anemia).

History of Computer Printers

History of Computer Printers The history of computer printers started in 1938 when  Chester Carlson  invented a dry printing process called electrophotography commonly called a Xerox, the foundation technology for laser printers to come. In 1953, the first high-speed printer was developed by Remington-Rand for use on the  Univac  computer.   The original laser printer called EARS was developed at the Xerox Palo Alto Research Center beginning in 1969 and completed in November  1971. Xerox Engineer Gary Starkweather adapted Xerox copier technology adding a laser beam to it to come up with the laser printer. According to Xerox, The Xerox 9700 Electronic Printing System, the first xerographic laser printer product, was released in 1977. The 9700, a direct descendant from the original PARC EARS printer which pioneered in laser scanning optics, character generation electronics, and page formatting software, was the first product on the market to be enabled by PARC research. IBM Printer According to IBM, the very first IBM 3800 was installed in the central accounting office at F. W. Woolworth’s North American data center in Milwaukee, Wisconsin in 1976. The IBM 3800 Printing System was the industry’s first high-speed, laser printer. It was a laser printer that operated at speeds of more than 100 impressions-per-minute. It was the first printer to combine laser technology and electrophotography according to IBM. Hewlett-Packard In 1992, Hewlett-Packard released the popular LaserJet 4, the first 600 by 600 dots per inch resolution laser printer.   In 1976, the inkjet printer was invented, but it took until 1988 for the inkjet to become a home consumer item with Hewlett- Packards release of the DeskJet inkjet printer, priced at a whopping $1000.   The History of Printing The earliest dated printed book known is the Diamond Sutra, printed in China in 868 CE. However, it is suspected that book printing may have occurred long before this date.   Before Johannes Gutenberg, printing was limited in the number of editions made and nearly exclusively decorative, used for pictures and designs. The material to be printed was carved into wood, stone, and metal, rolled with ink or paint and transferred by pressure to parchment or vellum.  Books were hand copied mostly by members of religious orders. Gutenberg  was a German craftsman and inventor. Gutenberg is best known for the Gutenberg press, an innovative printing press machine that used movable type. It remained the standard until the 20th century. Gutenberg made printing cheap. Ottmar Mergenthalers invention of the linotype composing the machine  in 1886 is regarded as the greatest advance in printing since the development of moveable type 400 years earlier. Teletypesetter, a device for setting type by  telegraph, was  developed by F.E. Gannett of Rochester, New York, W.W. Morey of East Orange, New Jersey, and Morkrum-Kleinschmidt Company, Chicago, Illinois The first demo of Walter Moreys Teletypesetter took place in Rochester, New York, in 1928. Louis Marius Moyroud and Rene Alphonse Higonnet developed the first practical phototypesetting  machine. The phototypesetter that used a strobe light and a series of optics to project characters from a spinning disk onto photographic paper. In 1907, Samuel Simon of Manchester England was awarded a patent for the process of using silk fabric as a printing screen. Using materials other than silk for screen printing has a long history that begins with the ancient art of stenciling used by the Egyptians and Greeks as early as 2500 B.C.

A Network Solution for Alpha Omega Technical Industries Case Study

A Network Solution for Alpha Omega Technical Industries - Case Study Example The network will guarantee particular degrees of performance, security, and availability in the process of satisfying client needs (Rangan, 1987). The network will link computers with a broad spectrum of performance that will also run various operating systems. In future, the performance of networks will vary from one area to other depending on the speed of communication lines such as the installation of fiber optic cables. The new system will give room to the user to apply knowledge regarding versatility of the network with limited inquiries from all the people accessing the system. The network puts into consideration the fact that the clientele base is heterogeneous as it covers more than three continents. The network will also remain different in power covering desktops, personal computers, as well as large mainframes. The services provided by the new network will be simple but with enormous abilities to satisfy the complex nature of clients served by the business. The software and hardware system entailed in the network is heterogeneous enough to link the administration of the company to the rest of the staffs within the stores' department. The network will cross many countries and several continents. As opposed to other systems, each portion of the network in each country will fall under a single management unit although it an agent will handle the same where necessary. Appointed agents are important for economic and security reasons in certain countries. The surety concerning the privacy of files will be the responsibility of independent subnets where they serve in their countries. The network covering storage file servers will base on RPC communications as well as transactional file serves. The function of file servers will be keeping unstructured files where every file remains logical and the storage pattern assumes a specific sequence containing data bytes.  

TOXICOLOGY Essay Example | Topics and Well Written Essays - 2000 words

TOXICOLOGY - Essay Example These compounds are notorious for their health hazards. Most of the health effects are due to inhibition of cholinesterases (Kamanyire and Karalliedde, 2004). Other than this, inhibition of other enzymes and individual susceptibility also play a role. The compounds are highly lipid-soluble and can be absorbed from any route like skin, conjunctiva, mucus membranes, gastrointestinal tract and respiratory tract. The onset of illness, severity and duration of each phase of illness depends not only on the type of the OP compounds to which the individual has been exposed to, but also the dosage of exposure, route of exposure, characteristics of the cholinesterase enzyme, rate of metabolism in the body and the physico-chemical properties of the compound. Cholinesterase plays an important role in the cell-to-cell communication and is present in several parts of the body like blood, nerves, neuromuscular tissue and glandular tissues. Inactivation of acetyl cholinesterase causes accumulation of acetyl choline in ganglia and synapses leading to various clinical problems (Kamanyire and Karalliedde, 2004). Exposure to these OP compounds leads to triphasic illness in human beings. The first phase is the cholinergic phase. In most of the exposed individuals, only the cholinergic phase may be observed. This is followed by an intermediate phase in 20 percent of the cases, followed by a final phase. The initial 2 phases are associated with mortality and morbidity, while the final phase is not associated with mortality and may not be preceded by the initial 2 phases (Kamanyire and Karalliedde, 2004). In the acute cholinergic phase, accumulation of acetyl choline in the muscarinic sites leads to bronchoconstriction, increased bronchial secretions, increased gastrointestinal motility, vomiting, bradycardia and blurring of vision due to miosis. Accumulation in nicotinic sites like the neuromuscular junction results in flaccid